An Appetite for LifeThe People and The Products
The small factory at 3308 W. Pierce St. in Milwaukee was the second site of Hatco’s booster water heater tank manufacturing.
Hatco would be nothing without its founders, Gordon and LaReine Hatch. Gordon was “a typical engineer” who was “interested in everything”. LaReine was described as “an exceptionally generous person”, but she also “had strong will”.
A photo of the early booster water heaters.
Mary Lou Reed was the receptionist and switchboard operator for Hatco. She began her career at Hatco in 1966, and stayed with the company for 30 years.
One of the many classic Christmas cards from the Hatco sales team, a tradition that is still carried on today.
A photo of Hatco’s industrial strength pizza oven, which ultimately taught the lesson to never sell a product that can’t fit through the customer’s door.
A production line photo of the early booster water heaters.
Rod Chaudoir, David Hatch & Ron Halverson at one of the many trade shows Hatco has participated in.
The Hatco Rep Meeting at the Sturgeon Bay Yacht Club has everyone thinking they’re the captain of the ship.
David Hatch rallying his team together at a Hatco event.
Bill Citti & Rick Anger at a Rep Meeting explaining the DOs and DON’Ts to be the best sales reps.
David Rolston getting in the Halloween spirit. This costume made a special appearance at the 2013 Hatco Customer Appreciation Party during NAFEM!