With the right creativity and clever technology at hand, there’s ample opportunity to take advantage of non-traditional dining trends. In fact, there are so many options available, you might not even be aware of all the business-building avenues out there. Not to worry, below we’ve uncovered some hidden revenue opportunities to help you maximize your profit potential.
1. Host virtual events
These days, customers care about more than just food when they’re dining in (or out). They’re looking for a fun experience, and many are willing to pay extra for it. You can deliver the at-home “eatertainment” they’re looking for by simply getting a little creative. How? Find ways to bring a more memorable experience to your guests. Whether you offer online cooking classes or host a virtual wine and cheese tasting, engage your guests with experiences that’ll keep them coming back — all without pulling them from comfort of their own homes.
2. Capitalize on the meal kit craze
Along the same lines of craving a fun experience, guests are eager to make their own creations — with you as their culinary captain. Meal kits present the perfect opportunity for this. If you provide meal kits with clear instructions and rave-worthy recipes, customers can enjoy a creative experience with a satisfying end result (thanks to your expertise!). However, if you’re considering a meal kit offering, figure out how to grab customers’ attention. Offer a variety of enticing options that aren’t on the standard menu, and switch them up often.
3. Start a subscription service
If you’re hoping to build a reliable revenue stream and gain a loyal customer base, subscription services may just be the ticket. While meal kits are certainly a worthwhile subscription option, if you flex your creative muscles, you can also come up with other clever subscription opportunities. For example, if you’re known for killer cocktails, you could launch a weekly cocktail club. Or if your breakfast burritos are the best in the business, you could offer a weekend breakfast burrito bundle so customers can indulge at home. The sky’s the limit!
4. Cash in on non-traditional dayparts
Thanks to round-the-clock convenience, customers are ditching their three square meals a day for less traditional mealtimes or even all-day snacking. Take advantage of these changing behaviors by extending your hours and offering an array of options during non-traditional dayparts — and watch your revenue rise. Break the old school rules and offer all-day breakfast. Or if small plates are your specialty, extend your happy-hour stretch to subtly encourage guests to stick around for dinner.
Drive sales the digital way.
As you determine which revenue streams to dive into, don’t forget one that’s right at your fingertips: Instagram. If you know how to flaunt your food and drink on Instagram, you can effectively boost your sales and order volume. Here’s how.
