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The Breakfast Craze: A Trend That Has Yet To Slow Down

The Breakfast Craze: A Trend That Has Yet To Slow Down


Restaurants are now jumping on the trend of serving breakfast all day, and for good reason. Breakfast foods, such as eggs and toast, are affordable and easy enough to make. This means that the potential for profit is large, giving restaurants even more incentive to offer breakfast as an all-day meal option. But what else is driving the breakfast craze? Is it the low cost of foods such as eggs? Or are more people finally turning to this meal to start their day?

Rise and shine

As of late, the sales of exclusive breakfast offerings such as pancakes, coffee and donuts are outpacing conventional lunch and dinner items at restaurants in the U.S. As the number of breakfast visits at restaurants continue to rise, more restaurant and cafe owners are also beginning to offer grab-and-go options to cater to the demand. This is opening the door for more opportunity to make a profit off of this popular trend.

The protein craze

Eggs, in particular, are in the spotlight as the breakfast craze continues. American Egg Board (AEB) president and CEO Anne Alonzo speculates that as more people look for easy-to-consume sources of protein and the demand for cereal decreases, eggs are rising in popularity.

The average American is currently projected to eat about 279 eggs per year, and egg consumption per capita has increased more than 6% since 2016.

A trend that is here to stay.

Breakfast may be a hot trend now, but is it truly here to stay?

“This is an age of all-day breakfast selections that can shapeshift their way through the day, multipurposing for breakfast, lunch, post-work drinks and takeout, dinner and midnight snacks,” David Sprinkle, research director for Packaged Facts, told Bake Magazine. “Breakfast food menus and retail products can appeal to all budgets, all levels of appetite and all food preferences and dietary requirements.”

Breakfast foods are also continuing to branch out beyond the morning, with restaurateurs introducing new varieties of burgers, waffles and pancakes that can be eaten at any time.

By offering breakfast, restaurant owners are now simply appealing to the masses while saving money on food expenses and staying on-trend. Breakfast foods are also easier than ever to make, with products such as waffle makers and conveyor toasters, which streamline the process and create delicious cuisine. For now, it appears that breakfast is here to stay, and restaurateurs are cheering on the trend.

At Hatco, we believe in developing reliable, versatile equipment for all foodservice professionals — whether focused on breakfast or offering other delicious menu trends, we’ve got ‘em covered! For more information, visit us at today!

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